While working at Netchemia as their Art Director, I developed a more cohesive look and feel for the TalentEd software brand. At the time, there were three different software products living under the TalentEd platform. When I was hired at this digital startup company, the TalentEd brand was all over the place. During my time there, I developed a comprehensive logo system, brand color palette and added photography to the brand which created an authentic storytelling element. The brand story was applied to both print and digital work, some of which is shown here.