This photo shoot for Lee Riders was produced in Malibu, California. I art directed the shoot from start to finish, collaborating with a team of people including: associate creative director, producer, photographer, stylist, talent agencies, hair/makeup, brand managers, etc. I created concept boards for the look and feel and worked closely with my team to execute the brand vision. The final assets were used across multiple platforms for both print and digital.

Producer: Plaid Pony Productions

Photographer: Meredith Munn

Stylist: Elle Strauss

Associate Creative Director, Copy: Megan Thome

This was a rebrand project I designed while working for Tonic Advertising Group. I was responsible for concept, design and production of all creative.

This photography was produced while working for Demdaco. I worked closely with the Glow-ology team in order to understand the product and consumers. I managed the overall project from start to finish, hiring and working closely with the photographer and stylist as well as managing the budget and timeline.

Photographer: Darryl Berstein

Stylist: Abby Campbell

As an Art Director for Lee Jeans, I worked on several digital campaigns. The design assets shown here were created for various projects for social, email and online.

This packaging was designed while at Lee Jeans. The Brand Department needed a way to send product, in an elevated way, to potential Buyers, Social Influencers and PR Managers. I collaborated with the Writer to pull words from Lee’s brand statement and heritage pieces in order to create the original typography pattern printed in varnish on the front. A pocket was created on the inside lid of the box to hold print materials and personal messaging. I was responsible for concept, lettering and design execution.

Authentic. Sexy. Lee Denim Story. This was a project that was very fun to art direct. The photography assets were used for brand building; focused on Lee’s denim heritage and innovation. I was responsible for all aspects of producing the shoot.

Photographer: Jane Kortright

Stylist: Liana Wears

This photo shoot for Lee was produced here in Kansas City, in the West Bottoms area. I art directed the shoot from start to finish, collaborating with an awesome team of people in order to capture visual content for the launch of Lee’s European Collection in the U.S. I created concept boards for the look and feel and worked closely with my team to execute the vision. The final assets were used across multiple platforms for both print and digital.

Photographer: Jane Kortright

Video: Shawn Wright

Stylist: Liana Wears

Producer: Kevin Porter

These logos and marks were created for several different clients over the years either while employed or through freelance. I was responsible for concept and design on each of these.

These t-shirt graphics were created for the Lee Wrangler outlet stores. Pulling inspiration from Lee’s heritage and archival product, I designed these to have a modern vintage feel. I was responsible for concept, lettering, design and print production.

While working at the Buckle, I attended on-location photoshoots in California, Maine and Mexico. As Assistant Art Director, I worked closely with the Creative Director to produce photography assets used for in-store signage, print ads, packaging and digital. Shown here are look books I designed with assets from those location shoots.

Also shown here is an annual report that was a project I completed after leaving the Buckle, while freelancing full time as Brickhouse Studio. I was responsible for concept, design, collaborating with a writer and overseeing the final production and delivery. The project was on time and on budget.

Several sales materials, using infographics, were designed for YRC Freight. I worked closely with the Marketing Manager to concept and design various materials for both print and digital needs.

This was a Hallmark project I worked on while at Brickhouse Studio. I was responsible for concept, lettering and design execution for these journals.

This photography was produced while working for Demdaco. I collaborated closely with the Studio team in order to understand the product and consumers. I managed the overall project from start to finish, hiring and working closely with the photographer and stylist as well as managing the budget and timeline.

Photographer: Darryl Berstein

Stylist: Abby Campbell

This was an interior integration project I completed for YRC Freight. The internal marketing department was asked to update and refresh their building by adding brand graphics throughout, for an upcoming event.

My role was to work closely with the Marketing Director at YRC Freight to solve the project initiative. After kickoff, I presented concepts that showed how imagery, color and typography could be integrated throughout the building to help bring the brand to life. I led the project, from concept through execution, working with the internal marketing team to stay on budget and meet deadlines. I created initial concepts, executed all design and worked with an outside vendor to produce and install the displays. Signage and wall graphics were added to a new Hall of Fame area, a territory map and awards display were added to the front lobby and other signage and wall graphics were added as well.

Freelance : YRC Freight

Concept, Design

........................................................................

Photographer - Kenny Johnson

While working at Netchemia as their Art Director, I developed a more cohesive look and feel for the TalentEd software brand. At the time, there were three different software products living under the TalentEd platform. When I was hired at this digital startup company, the TalentEd brand was all over the place. During my time there, I developed a comprehensive logo system, brand color palette and added photography to the brand which created an authentic storytelling element. The brand story was applied to both print and digital work, some of which is shown here.

These catalogs were created while working at Demdaco. I oversaw the entire project which consisted of 5 print catalogs + an iPad sales solution. Prior to my art direction, Demdaco’s look was inconsistent and hard to use. I was tasked with bringing the collections together under one consistent look for the brand.

I was responsible for the creative direction of photography (both individual product shots and hero shots), planning and collaborating with product teams, working with print vendors, managing budgets, and directing a team of designers to execute the final production of print and digital solutions.

The results: More storytelling, through photography, to help each unique collection come to life. A cohesive feel for the catalogs to hold together under one brand through consistency of layout, copy tone, photography, and use of color blocking. And, a digital translation of the catalogs to create an easy-to-use sales tool that worked well alongside the print catalogs.

This was a project created for Lidia’s local restaurant for their annual Tomato Dinner. They needed to have promotional materials designed that could print locally and be posted digitally by themselves in order to save costs. I worked closely with the Marketing Director to concept, design and execute production on the look and feel for the event.

Photographer: Jane Kortright

Video: Shawn Wright

Stylist: Liana Wears

Producer: Kevin Porter

This photography was produced while working for Demdaco. I oversaw creative direction for the project from start to finish, hiring and working closely with the photographer, stylists, retouch artists, and contract designers. These assets were used for both print and digital materials.

Photographer: Darryl Berstein

Stylist: Abby Campbell

This feminine card collection was designed for Hallmark cards as a freelance project. Each card needed to be strong enough to stand on its own, yet hold together as a family/set. I was responsible for taking the initial idea “Gold Flitter Florals” and expanding on the look and feel. I designed these cards, planned the process and format for each, and executed the final production files.

This photography was produced while working for Demdaco. I collaborated closely with the Nat & Jules team in order to understand the product and consumers. I managed the overall project from start to finish, hiring and working closely with the photographer and stylist as well as managing the budget and timeline.

Photographer: Darryl Berstein

Stylist: Abby Campbell

These greeting cards were designed for Hallmark, both as an employee and as freelance design. I was responsible for working closely with the Art Director for each team and the Paper Engineers in order to execute the final artwork. I completed all concept, design, lettering and production of these cards.

This project was a branding project I worked on while at Tonic Advertising. The art collaboration, called Studios, was being developed in the Crossroads area. They were looking for us to create the look and feel of the brand. This direction was one of many presented. I was responsible for the concept, design, illustration and mockups for the presentation. The project shifted directions and was dropped prior to final execution.